Can Outdoor Voices Actually Walk the Talk on Sustainability?
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In a world where leggings have become a lifestyle, being “sustainable” isn’t just a nice-to-have, it’s expected. And for brands like Outdoor Voices, claiming eco-cred is almost a requirement. But are those sustainability vibes more than just branding? Let’s unpack it, no stretchy metaphors required.
Recycled Polyester: A Win... Kind Of?
Outdoor Voices makes some solid moves: recycled fabrics, lower-impact packaging, and a mission that talks big about planet-friendly performance. But here's the thing: recycled polyester is still polyester. Better, yes. Perfect, not quite. It’s like switching from a gas guzzler to a hybrid, you’ve made progress, but there’s still a road ahead.
If they want to go all in, the next chapter might look like this: leaning into bio-fabric innovation or weaving in more natural, regenerative materials. Because real change? It’s in the weave, not just the words.
The Packaging Pitch
We’re all about the less is more lifestyle and we respect any brand cutting down on packaging waste. Outdoor Voices scores some points here, but there's room to go lighter. Recyclable is great, but minimal is magic. The best packaging might just be the one that’s barely there.
The Fine Print on Recycling
Let’s talk transparency. Feel-good terms like “recycled” don’t mean much if the system behind them isn’t rock solid. Are those materials truly closing the loop or just taking the scenic route to a landfill? We believe brands owe it to customers to lift the curtain and show how the magic happens (or doesn’t).
So… Are They There Yet?
Short answer: not yet. But they’re moving in the right direction. Outdoor Voices is showing up for the conversation, which matters. Still, the sustainability game is long and it takes more than good PR and compostable mailers to win it.
Our Take? There’s power in progress, but there’s also power in pushing further. Whether you're a brand or a buyer, conscious choices matter but so does accountability. And at MOONWEAR, we’re all about showing up, leveling up, and staying soft while we do it.
Stay thoughtful. Stay comfy.
Rawad K.
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